Every update made by Google had major or minor affects on SEO campaigns. How much the Google Panda update has affected the SEO world?
Every update made by Google had major or minor affects on SEO campaigns. How much the Google Panda update has affected the SEO world?
About two years back Google introduced its Panda update and the impact on the SEO world was momentous. But that is old story now and what is more important is finding out the best way of countering the adverse effects of Google Panda updates on your SEO campaign.
Research is Still On
From the day it was released, experts have been at work assessing the possible impacts and finding out the way to carry on the SEO projects without being adversely affected by such impacts. While full proof strategy for countering them is still not in place; a number of innovative discoveries have taken place changing the very face of the SEO world.
Ingredients of First Google Panda Updates
Major changes and effects of first Google Panda updates were as follows.
• Shift of emphasis from quantity to quality.
• Consequential shift of emphasis from keywords to relevance of the contents.
• From now onwards; content was the king on the web.
Panda Update 2.0 and its Impact
Google has not stopped with introduction of Panda update two years ago and has recently further updated the algorithm and introduced Panda 2.0 update. Its impacts are as follows.
• Webmasters and entrepreneurs have to adapt to the new update.
• Google has made it much trickier because they are not publicizing the changes introduced.
• Greatest difference between initial Panda update and 2.0 is that the ingredients of the latter updates have not been made public by Google.
Presumptions About Google Panda 2.0
While the details are not coming by, experts have been making some presumptions about the Google Panda update 2.0. From the results that are coming on the way of webmasters following their advices seem to justify such presumptions. The focuses that experts suggest are on quality of contents and improvement of user experience while discarding spamming, keyword stuffing, and unwarranted link building.
Suggestions for Small Businesses
More than the larger enterprises, it is the smaller enterprises and websites that are hit hard by such algorithm changes and policy updates by Google. However, the following steps can still help smaller enterprises effectively address the impacts of Google Panda 2.0 updates.
• Adopting a holistic approach towards marketing.
• Not relying on search optimization alone.
• Understanding that when link building or such other SEO strategies are widely adopted being popular, Google will at some point of time discard them.
Logic of Google Panda 2.0
Google does not introduce algorithm changes for your benefit or for some high ethics. It is basically aimed at protecting their $300 billion business across the globe. They cannot risk providing names of sites on their result pages that offer irrelevant or inferior quality contents as they always fear losing their top position to some other upcoming search engine on the web.
Many experts and that include Dan Reno, SEO director at online marketing agency thinks differently. If one update of Google is going to affect any website so much then there must be several things wrong with that site and you cannot put all the blame on Google, he says.
Bottom line of all these is that despite the secrecy maintained by Google about Panda 2.0, it is possible to address its effects using relevant contents and dispensing with spamming methods, if any used by the site.
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